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Divine Dental Cuts Cost-Per-Lead by 38%

How custom landing pages and targeted ads catapulted Divine Dental from modest inquiries to a premium local cosmetic dentistry leader, delivering over a thousand new patient leads at a sustainable cost.

Divine Dental
cosmetic dentistry leads in the first 12 months
0 +
average cost per lead
£ 0
increase in high-value appointments booked
0 %

What We Did?

The Project

Divine Dental is a forward-thinking dental clinic specializing in cosmetic procedures such as clear aligners, implants, and smile makeovers. Serving a growing patient base, they sought to fill appointment slots and expand their cosmetic practice, without overspending in a competitive market.

What We Did?

The Project

Divine Dental is a forward-thinking dental clinic specializing in cosmetic procedures such as clear aligners, implants, and smile makeovers. Serving a growing patient base, they sought to fill appointment slots and expand their cosmetic practice, without overspending in a competitive market.

The Challenge

With cosmetic dental searches rising and competitors aggressively bidding on ads, Divine Dental needed a way to capture more qualified leads while maintaining cost-efficiency. Their existing website lacked the persuasive elements needed for high conversion rates and wasn’t set up to track leads seamlessly.

The Solution

Conversion-Focused Landing Pages

Built a series of tailored landing pages focused on high-intent treatments – Invisalign, Implants, Whitening – each designed for visual appeal, mobile responsiveness, and conversion. Each page seamlessly integrated with Divine Dental’s practice management system for real-time bookings and lead tracking.

Paid Search Campaigns

  • Launched and continuously refined Google Ads campaigns targeting the most valuable local cosmetic dentistry terms.
  • Meticulous bid adjustments, A/B ad testing, and negative keyword management ensured only the right searches resulted in clicks.

Lead Nurture Automation

Integrated web forms with an automated email and SMS workflow to nurture new leads and reduce no-shows.

Performance Analytics

Provided monthly performance dashboards, campaign insights, and recommendations to ensure campaign ROI remained above industry benchmarks.

The Results

Divine Dental’s lead volume and revenue trajectory climbed rapidly within 12 months:

MetricPrevious Year12 Months After Launch
Cosmetic Dentistry Leads2601020+
Avg. Cost per Lead£50+£31.10
Monthly Booked Cases1245
Conversion Rate4%17%

Our practice now has a steady pipeline of quality cosmetic cases. The custom landing pages changed everything. Patients say booking felt easy and reassuring.

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