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qualified enquiries in the first 9 months
0
+
average cost per lead
£
0
increase in completed auto-locksmith jobs
0
%
- Performance Marketing
- Landing Page Design
Express Lock & Key is a mobile auto-locksmith service specialising in lost keys, key programming, and emergency vehicle entry across Greater Manchester.
- Performance Marketing
- Landing Page Design
Express Lock & Key is a mobile auto-locksmith service specialising in lost keys, key programming, and emergency vehicle entry across Greater Manchester.
Highly competitive keywords (cost > £20 per click) made Google Ads feel “too expensive.”
Existing site forced callers to navigate generic pages – conversion rate sat at just 5%.
Peak-time calls went unanswered, wasting precious ad spend.
- Built city-specific pages for “car key replacement,” “locked out,” and “spare keys,” featuring click-to-call buttons, live pricing bands, and trust badges.
- Added instant WhatsApp chat to capture after-hours prospects.
- Geo-fenced ad groups down to 10 km radiuses around motorway exits and retail parks – areas with the highest lock-out incidents.
- Implemented call-only ads for mobile searches, slashing steps between search and service.
- Hour-of-day bid modifiers prioritised evening rush hours when lock-outs spike.
- Negative-keyword pruning removed “DIY key programming,” “salary,” and other non-buyer terms.
- Integrated call-tracking software with a 24/7 dispatch line; missed calls trigger an instant SMS callback offer.
- CRM tags each lead by vehicle make, enabling remarketing offers for spare-key upsells.
The data-driven PPC strategy produced an immediate and sustained improvement in lead quality and volume:
| Metric | Before | After |
|---|---|---|
| Monthly Paid-Search Leads | 45 | 210 (+367%) |
| Lead-to-Job Conversion Rate | 42% | 61% |
| Avg. Cost per Lead | £40.60 | £24.80 |
| Revenue from PPC Jobs | Baseline | 3.1× increase |
We used to wonder if ads were worth it. Now we’re fielding more calls than vans - nice problem to have.
Your expertise deserves to reach the people who need it most, creating real impact in their lives.
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